Kotak Mahindra Life Insurance Company (Kotak Life) unveiled a digital-centric campaign for its Guaranteed Wealth Builder Plans (GWBP) on February 12, 2024. The campaign aims to address consumer concerns regarding investment uncertainties and the importance of investing in tax-efficient instruments.
Subhasis Ghosh, Joint President of Kotak Mahindra Life Insurance Company, stated that the campaign empowers individuals to make informed decisions and secure their financial futures through the GWBPs. Ankit Mathur, Group Creative Director of Grey Group, emphasized the importance of combatting consumer concerns related to investment uncertainties. The company has launched the campaign on various social media and OTT platforms.
The Guaranteed Wealth Builder Plans offer a range of benefits, including fixed and predictable returns, long-term financial planning, protection from market fluctuations, encouraging financial discipline, and tax exemption. These plans aim to provide assured returns and assist customers in their wealth creation endeavors, particularly during uncertain times marked by market fluctuations, health concerns, and job insecurities. It is designed for individuals with a long-term financial horizon, such as retirement planning and a child’s education.
The digital-centric campaign showcases the reliability and tax advantages of the Guaranteed Wealth Builder Plans offered by Kotak Life. It aims to provide customers with a reassuring solution to their investment concerns and encourage them to invest in tax-efficient instruments to secure their financial future.
The campaign seeks to empower individuals to take charge of their financial planning and make informed decisions to achieve steady financial growth. With the launch of this campaign, Kotak Life aims to establish a strong digital presence and communicate the benefits of the GWBPs to a wider audience.
